Fresh Start Primers

Multi-Purpose Latex Primer

Primer (N023)

Choosing an Interior Paint Sheen

Sheen refers to paint’s shininess. When deciding on paint sheen, consider the condition of the wall and whether the area is high/low traffic. Here’s a partial list to get started:

  • Flat or matte sheen provides great depth of color and is ideal for less-than-perfect surfaces.
  • Eggshell, pearl and satin sheens are light, easy to clean, work great in high traffic areas, and reveal color with a softly polished glow.
  • Semi-gloss sheens are particularly durable and are often recommended for moldings and trim.

Choosing an Exterior Paint Sheen

Our super-premium products offer the same durability and washability in all sheens, so the selection of the finish is more of a personal preference. But here are a few things to remember:

  • Flat is good at hiding surface imperfections and delivers beautiful color.
  • Satin stays cleaner and stands up to abrasion better than Flat.
  • Semi-Gloss is more moisture resistant and easier to clean.
  • High-Gloss allows rich, deep color but magnifies surface imperfections.

Choosing a Stain Finish

Stain opacity levels range from clear to solid, with the amount of pigment in a stain determining its opacity. Translucent, Semi-Transparent, and Semi-Solid Stains are designed to protect without completely obscuring the natural color and texture of wood. As the opacity moves towards solid, less grain shows through the finish. In contrast, solid stains will completely mask the wood grain, while allowing the wood texture to show through, and the greater its protection will be over time.

What is VOC?

VOC means Volatile Organic Compounds. The paint industry is filled with definitions of what “green paint” is. Other manufacturers use tints that add VOCs to their paints, but Benjamin Moore’s waterborne tinting technology ensures that our paints retain their low – or zero-VOC properties.

 

A premium quality, 100% acrylic interior primer that adheres to nearly every surface. Enjoy the product’s quick dry time and environmentally friendly low VOC.

  • Excellent adhesion and sealing for interior surfaces
  • Quick drying
  • Easy application
  • Low VOC
  • Mildew resistant
  • Engineered with Gennex® Color Technology

 

  • Available Colors: White, Deep Base
  • Sheen (or Gloss): Primer
  • Cleanup: Soap and Water
  • Resin Type: 100% Acrylic Latex
  • Recommended Use: Interior
  • MPI Rating: 6, 17, 39, 137
  • VOC Level: 44.0

 

Nylon/Polyester Professional Brushes

As the result of extensive testing, Benjamin Moore nylon/polyester professional paintbrushes are custom-blended to deliver the highest levels of performance with Benjamin Moore paints. They have just-right flex and taper for even coverage. Exceptional paint capacity provides the fastest results.

High Capacity Professional Roller Covers

With dense, golden yellow fabric that resists matting for complete coverage and minimal spattering, Benjamin Moore high capacity roller covers provide superior performance. They have outstanding paint-holding capacity for time-saving production with all flat paints and stains.

Multi-Purpose Oil Based Primer

Primer (024)

Choosing an Interior Paint Sheen

Sheen refers to paint’s shininess. When deciding on paint sheen, consider the condition of the wall and whether the area is high/low traffic. Here’s a partial list to get started:

  • Flat or matte sheen provides great depth of color and is ideal for less-than-perfect surfaces.
  • Eggshell, pearl and satin sheens are light, easy to clean, work great in high traffic areas, and reveal color with a softly polished glow.
  • Semi-gloss sheens are particularly durable and are often recommended for moldings and trim.

Choosing an Exterior Paint Sheen

Our super-premium products offer the same durability and washability in all sheens, so the selection of the finish is more of a personal preference. But here are a few things to remember:

  • Flat is good at hiding surface imperfections and delivers beautiful color.
  • Satin stays cleaner and stands up to abrasion better than Flat.
  • Semi-Gloss is more moisture resistant and easier to clean.
  • High-Gloss allows rich, deep color but magnifies surface imperfections.

Choosing a Stain Finish

Stain opacity levels range from clear to solid, with the amount of pigment in a stain determining its opacity. Translucent, Semi-Transparent, and Semi-Solid Stains are designed to protect without completely obscuring the natural color and texture of wood. As the opacity moves towards solid, less grain shows through the finish. In contrast, solid stains will completely mask the wood grain, while allowing the wood texture to show through, and the greater its protection will be over time.

What is VOC?

VOC means Volatile Organic Compounds. The paint industry is filled with definitions of what “green paint” is. Other manufacturers use tints that add VOCs to their paints, but Benjamin Moore’s waterborne tinting technology ensures that our paints retain their low – or zero-VOC properties.

A premium quality alkyd primer is a universal favorite when a quality under coater, sealer and stain blocking primer is needed. It can be used over oil or latex paint and performs equally well under all Benjamin Moore architectural finish coats.

  • Excellent adhesion and sealing for interior surfaces
  • Excellent hide
  • Stain blocker

 

  • Available Colors: White, Deep Base
  • Sheen (or Gloss): Primer
  • Cleanup: Solvent
  • Resin Type: Alkyd
  • Recommended Use: Interior
  • MPI Rating: 5, 45, 136
  • VOC Level: 344.0

 

Shed-Resistant Professional Roller Covers

For superior performance with all paints and enamels, we recommend Benjamin Moore shed-resistant roller covers. The dense, white, woven fabric resists matting and reduces spattering for a clean job. Shed-resistant roller covers lay down the smoothest, most lint-free finish – the choice for professional results, no matter what the coating.

Black China Bristle Professional Brushes

Benjamin Moore black China bristle professional paintbrushes are custom-formulated and recommended for all Benjamin Moore oil-based coatings. They hold a large volume of paint and promote a smooth finish.

High-Hiding All Purpose Primer

Primer (046)

Choosing an Interior Paint Sheen

Sheen refers to paint’s shininess. When deciding on paint sheen, consider the condition of the wall and whether the area is high/low traffic. Here’s a partial list to get started:

  • Flat or matte sheen provides great depth of color and is ideal for less-than-perfect surfaces.
  • Eggshell, pearl and satin sheens are light, easy to clean, work great in high traffic areas, and reveal color with a softly polished glow.
  • Semi-gloss sheens are particularly durable and are often recommended for moldings and trim.

Choosing an Exterior Paint Sheen

Our super-premium products offer the same durability and washability in all sheens, so the selection of the finish is more of a personal preference. But here are a few things to remember:

  • Flat is good at hiding surface imperfections and delivers beautiful color.
  • Satin stays cleaner and stands up to abrasion better than Flat.
  • Semi-Gloss is more moisture resistant and easier to clean.
  • High-Gloss allows rich, deep color but magnifies surface imperfections.

Choosing a Stain Finish

Stain opacity levels range from clear to solid, with the amount of pigment in a stain determining its opacity. Translucent, Semi-Transparent, and Semi-Solid Stains are designed to protect without completely obscuring the natural color and texture of wood. As the opacity moves towards solid, less grain shows through the finish. In contrast, solid stains will completely mask the wood grain, while allowing the wood texture to show through, and the greater its protection will be over time.

What is VOC?

VOC means Volatile Organic Compounds. The paint industry is filled with definitions of what “green paint” is. Other manufacturers use tints that add VOCs to their paints, but Benjamin Moore’s waterborne tinting technology ensures that our paints retain their low – or zero-VOC properties.

Our highest-performing 100% acrylic primer that delivers maximum hide and ensures uniform finish for all surfaces. This is the primer of choice when a significant color change is required.

  • Maximum hiding for interior surfaces
  • Excellent all-around stain blocker
  • Fast drying
  • Low VOC
  • Mildew resistant
  • Superior adhesion
  • Engineered with Gennex® Color Technology

 

  • Available Colors: White, Deep Base
  • Sheen (or Gloss): Primer
  • Cleanup: Soap and Water
  • Resin Type: 100% Acrylic Latex
  • Recommended Use: Interior
  • MPI Rating: 6, 17, 39, 50, 137
  • VOC Level: 44.0

 

Nylon/Polyester Professional Brushes

As the result of extensive testing, Benjamin Moore nylon/polyester professional paintbrushes are custom-blended to deliver the highest levels of performance with Benjamin Moore paints. They have just-right flex and taper for even coverage. Exceptional paint capacity provides the fastest results.

High Capacity Professional Roller Covers

With dense, golden yellow fabric that resists matting for complete coverage and minimal spattering, Benjamin Moore high capacity roller covers provide superior performance. They have outstanding paint-holding capacity for time-saving production with all flat paints and stains.

 

 TECHNICAL DATA SHEETS

 

Enamel Underbody Primer

Primer (217)

Choosing an Interior Paint Sheen

Sheen refers to paint’s shininess. When deciding on paint sheen, consider the condition of the wall and whether the area is high/low traffic. Here’s a partial list to get started:

  • Flat or matte sheen provides great depth of color and is ideal for less-than-perfect surfaces.
  • Eggshell, pearl and satin sheens are light, easy to clean, work great in high traffic areas, and reveal color with a softly polished glow.
  • Semi-gloss sheens are particularly durable and are often recommended for moldings and trim.

Choosing an Exterior Paint Sheen

Our super-premium products offer the same durability and washability in all sheens, so the selection of the finish is more of a personal preference. But here are a few things to remember:

  • Flat is good at hiding surface imperfections and delivers beautiful color.
  • Satin stays cleaner and stands up to abrasion better than Flat.
  • Semi-Gloss is more moisture resistant and easier to clean.
  • High-Gloss allows rich, deep color but magnifies surface imperfections.

Choosing a Stain Finish

Stain opacity levels range from clear to solid, with the amount of pigment in a stain determining its opacity. Translucent, Semi-Transparent, and Semi-Solid Stains are designed to protect without completely obscuring the natural color and texture of wood. As the opacity moves towards solid, less grain shows through the finish. In contrast, solid stains will completely mask the wood grain, while allowing the wood texture to show through, and the greater its protection will be over time.

What is VOC?

VOC means Volatile Organic Compounds. The paint industry is filled with definitions of what “green paint” is. Other manufacturers use tints that add VOCs to their paints, but Benjamin Moore’s waterborne tinting technology ensures that our paints retain their low – or zero-VOC properties.

 

An alkyd-based primer that’s recommended for wood trim, doors, cabinets and other surfaces where an ultra-smooth topcoat is desired. The superior adhesion qualities provide outstanding enamel holdout.

  • Interior primer with superior flow and leveling
  • Sand easily for a smooth finish
  • Outstanding enamel holdout

 

  • Available Colors: White
  • Sheen (or Gloss): Primer
  • Cleanup: Solvent
  • Resin Type: Alkyd
  • Recommended Use: Interior
  • MPI Rating: 45,46
  • VOC Level: 349.0

 

Shed-Resistant Professional Roller Covers

For superior performance with all paints and enamels, we recommend Benjamin Moore shed-resistant roller covers. The dense, white, woven fabric resists matting and reduces spattering for a clean job. Shed-resistant roller covers lay down the smoothest, most lint-free finish – the choice for professional results, no matter what the coating.

White China Bristle Professional Brushes

With their naturally soft tips, Benjamin Moore white China bristle professional paintbrushes virtually eliminate brushmarks. They are custom-formulated and recommended for all Benjamin Moore oil-based coatings, and are especially suited for interior woodwork or marine applications.

 

SAFETY DATA SHEETS
 TECHNICAL DATA SHEETS

 

Rate Fresh Start Primers

5 (100%) 1 vote[s]

Our Company

Established in 2012, Celebration Hardware sells Benjamin Moore Paint, hardware, tools and facilities maintenance supplies in Celebration, Kissimmee, Lake Buena Vista, ChampionsGate and Orlando, Florida. Our retail storefront is conveniently located in the Publix anchored Water Tower Shopping Center in Celebration, Florida.

Our Products

As an independent business we answer only to our customers, delivering the products and brands you request at competitive prices. We are supplied by Benjamin Moore, Emery Jensen, a division of Ace Hardware, Orgill, Inc., and Hardware Express, a division of The Home Depot. We offer diverse and specialized access to localized assortments and brand name products delivering an array of over 250,000 products to our customers.

Our Customers

Our business is strategically designed to serve our most valuable asset, our customers. We serve homeowners, painters, general contractors, businesses, property managers and facilities maintenance teams. Our local expertise and experienced team works to meet and exceed your expectations and to offer competitive value across a diverse range of product categories.